MWI and Utah SEO Getting Back Together
Posted by Joshua J. Steimle on December 4, 2007 01:59 PM
For quite some time MWI and the keyword phrase "utah seo" were a hot item. We were always number one in her book, although she flirted with other firms here and there. I can't say we didn't mind, but what can you do? Keywords can be hard to tame and their loyalty is never what you wish it were. Then, a few weeks ago, we decided to shake things up a bit by dramatically modifying the structure of our website.
"Utah seo" didn't like it, and essentially dumped us, but we knew that in the long run this would only make our relationship stronger if we were patient, worked through things, and built more of a foundation for our relationship. Even though "utah seo" seemed to be put off at first, I think she knew it was for the best, although that isn't to say she didn't punish us. At one point she took our relationship to the edge, knocking us down to #9, right near the edge of being off the first page of her SERPs. She toyed with us there for a few days in mock anger, but now things are on the mend.
As Google has indexed our new site structure, "utah seo" has started to soften and as often happens with relationships that involve a lot of passion the ups and downs can come rather quickly. As fast as she dumped us, she's now picking us back up. Yesterday we were at #9, and today we're at #5, and who knows what tomorrow may bring.
Is some sort of long-term, committed relationship in the offing? Probably not. Keyword phrases just don't play that way. They're committed to you only as long as you're committed to them, and they don't forgive the slightest lapse on your part. For now, we're going to try and keep things going strong, but who knows, the day may come when we leave "utah seo" and move on to bigger pastures ourselves.
