Unishippers Launches New Website Design by MWI

Posted by Joshua J. Steimle on February 21, 2008 05:36 AM

This week saw the launch of the new Unishippers website, designed by MWI. This is probably one of the larger and more complex sites we've designed due to the various users involved and the direct impact of the design and usability factors on the client's bottom line. We're pretty happy with the results.

FYI, MWI didn't build out the entire site. We designed the look and feel and built out the HTML/CSS for several pages, which the Unishippers technical team then took and used to build out the rest of the site.

I've got some screenshots of the old site around somewhere, and will be developing a before/after case study soon. I've been waiting a while to be able to show this one off.

And in case you don't know what Unishippers does, they're a shipping aggregator. Essentially you ship through them like you would through a UPS, FedEx, or DHL, except they offer you a lower price. So how do they make money? They negotiate discounts based on volume, focus on being efficient, and they're able to create a margin which allows them to save their customers money while also making a dime themselves. Well, more than a dime, try a few hundred million.

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