In what is intended to be the first of many niche directory websites, I give you Laundromatic.com, a directory of laundromats. MWI is launching several such directory websites, which have a three-fold mission:

1. Generate sources of links for our search engine optimization clients.

2. Generate sources of incoming links for MWI.

3. If nothing else, hopefully they'll generate a little money on their own.

On March 8th I presented to the Salt Lake City, Utah chapter of the Society for Human Resource Management on the topic of SEO and the HR industry. I was then invited to be on a panel afterwards, where I got some good laughs. I suppose it's possible they were laughing at me, rather than with me.

This week saw the launch of the new Unishippers website, designed by MWI. This is probably one of the larger and more complex sites we've designed due to the various users involved and the direct impact of the design and usability factors on the client's bottom line. We're pretty happy with the results.

Like MarketStar, Venafi is another client whose products and services aren't easy to describe and which are only relevant to a niche audience. For example, if I told you Venafi is a systems management vendor focused on encryption technologies, automating discovery, deployment, application configuration and certificate and key management throughout the enterprise, you'd likely go into cerebral arrest, unless you're the type of person who deals with this stuff on a day to day basis.

We were contracted by Artscape to redesign their website and add a small content management module so they can manage an online gallery of the artwork they sell. Unfortunately for you, the gallery is behind a password protected page, so you'll have to register and contact them if you want to see much of their work.